Siru Heino
A commercially-oriented, culturally aware professional coach (PCC) and leadership development facilitator, Siru is passionate about promoting positive change in people, whether as individuals or in teams.
She combines her professional and business expertise with her transformation from business executive to executive coach, in order to advance individual and organizational awareness, effectiveness and performance. Siru’s coaching experience reflects a depth and diversity of industry and geography, including clients in supply chain, fashion, entertainment, higher education, oil & gas and FMCG from across Asia, Europe and USA.
Her objective as a thinking partner is to facilitate - and at times challenge - practical and sustainable change by holding a space for deeper exploration, awareness and clarity. She considers people holistically and works with executives to enhance their authentic leadership style and enable greater impact. Understanding different personality styles, as well as aspects of neuro-leadership and mindfulness are embedded into her way of working.
Prior to transitioning to leadership development, Siru had a successful career as a Head of Branding in the coffee industry, leading multi-cultural teams across Finland, the Baltic Countries and Russia. Siru was born and raised in Finland, received her MBA in the UK and has lived in Hong Kong since 2008.
In addition to her MBA and being a PCC-qualified executive coach, Siru is qualified in a number of psychometric tools, including DiSC.
Key Disciplines
- Executive Coaching
- Leadership Development
- Team Effectiveness and Performance
When she is not working you will find Siru
- Practicing yoga or playing golf for physical, mental and spiritual renewal
- Deepening her own learning by attending workshops
- Traveling